TechSmith is being outranked by many smaller sites for some common keywords associated with their products. They have performed some link building initiatives and on-site contextual SEO. TechSmith has designated four major keywords for their four major products: Screen Capture (for SnagIt), Screen Recorder (for Camtasia Studio), Screencast (for ), and Usability Testing (for Morae). In 2004 TechSmith also launched Morae, a digital user experience testing solution for recording, analyzing and sharing the user experience on software applications and web sites.Īlthough TechSmith is a large and established web property with a Google PageRank of 8, they seem to be having problems ranking for their more competitive terms. According to TechSmith, there are over 7 million SnagIt users worldwide and its success led to the expansion of the company into screen recording with their Camtasia Studio tool. TechSmith is the parent company of SnagIt, a rather popular screen capturing and image editing tool which was first launched in 1991, 16 years ago. Our mission is for SEO Clinic to become a public platform of SEO discussion, and we encourage all readers to sound off, critique our critique and contribute your own ideas to this public forum.įor our first patient of the SEO Clinic we decided on a rather well known software company which is looking for some help with their SEO, TechSmith. The reaction to the announcement was phenomenal with well over 100 different sites ranging from personal blogs to established businesses to web 2.0 style social networks, all gunning for the chance for a free and public SEO review of their sites.Įssentially, our hope is not for only the lucky sites we chose to benefit from our expertise but also for our reader base to learn from the reviews, and even contribute ideas. Last week Search Engine Journal announced the launch of SEO Clinic, a free service where businesses, individuals and organizations can submit their web sites for a review by our search marketing columnists, or our Resident Pimps.
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